2023 CAY memberships available to buy
With support from Cycling Association of Yukon's Board of Directors, we are pleased to announce that 2023 CAY memberships are now for sale.
Overview of updated pricing
Prices are higher than in 2022, and for that the board wishes to offer some background information.
Over the past 2 years, as with most sporting and service organizations our costs have increased dramatically. Insurance coverage and inflation present particular challenges.
To continue building and supporting the Yukon cycling community, we need to raise our prices to cover these expenses.
At the same time, CAY has to strategically keep certain membership types (Youth general and Yukon Cycling Supporter) at a reduced cost. We do this to increase accessibility and lower the barrier of entry into our sport.
Youth and Yukon Cycling Supporter memberships
In 2022, youth represented 31% of all CAY memberships sold. This is a key, long-term growth segment.
The Yukon Cycling Supporter membership is new, and geared towards those who commute by bike and/or don't want to attend events or participate in programs, but still desire to be part of the Yukon cycling community.
The more members that CAY has, the stronger our voice and the more influential our position is to make a positive impact for all Yukon cyclists.
2023 membership cost breakdown
| Expense | Adult general | Youth general | Adult UCI Race | Youth UCI Race | Yukon Cycling Supporter | Single event |
|---|---|---|---|---|---|---|
| Comprehensive general liability and sport accident insurance, cost per membership | $30.02 | $30.02 | $30.02 | $30.02 | $0 | $2.00 |
| Cycling Canada affiliation fee, cost per membership | $2.50 | $2.50 | $22.00 | $5.00 | $2.50 | $2.50 |
| Directors and Officers insurance for CAY board, cost per membership | $15.00 | $15.00 | $15.00 | $15.00 | $0 | $15.00 |
| Yukon cycling supporter fee, cost per membership | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 |
| Offset expense of lower cost Youth general and Yukon Cycling Supporter memberships | $5.00 | $5.00 | $5.00 | $5.00 | $0 | $5.00 |
| Total cost required, per membership | $62.52 | $62.52 | $82.02 | $65.02 | $12.50 | $34.50 |
| 2023 CAY membership fee | $75.00 | $50.00 | $90.00 | $70.00 | $10.00 | $40.00 |
| Revenue generated, per membership | $12.48 | -$12.52 | $7.98 | $4.98 | -$2.50 | $5.50 |
The above table shows CAY costs per membership next to the revenue generated from each sale. In the case of Youth general and Yukon Cycling Supporter memberships, on each of these sales we lose money but make up for those deficits with other types of memberships sold.
Trends in CAY membership over time
Since 2014 there have been noticeable changes in the profile of CAY memberships sold.
The number of youth memberships sold has been increasing
The average age of a member has been decreasing (getting younger)
The more CAY hosts and supports events and programs outside of Whitehorse, the more Yukon youth we get on bikes
The number of female memberships sold has been decreasing
CAY revenues and expenses have both increased significantly since 2021, and are trending upwards
Revenues are used to help pay for programs, events, affiliate club and community funding support, administration and the ongoing operations of CAY.
In summary
The CAY board wants to ensure that the organization is in a healthy financial position for years to come.
Our investments made now in youth and recreational cycling - including a renewed focus on connecting with people who identify as female - will help in this regard. We desire a future with increased diversity, participation and reach.
It is our hope that, together we can develop, promote and grow the sport of cycling in Yukon for everyone.
